We are often asked what it takes to launch a podcast.

Here’s a quick summary! Of course every podcast is different, and we’ll be sure to make yours right for you.

Also, here is our PodWell episode about How to Launch a Podcast -- short and sweet and worth the listen.

Planning & Strategy

• Assist with scoping the podcast and establishing podcast goals
• Identify target market
• Create/select podcast name
• Provide music options
• Develop production calendar and a launch calendar
• Plan for recording through event equipment or on social media platforms, if needed

Episode Pre-production

• Review questions drafted by client and help script
• Provide host coaching
• Facilitate technical test of the recording equipment and environment for remote or in-person recording

Episode recording

• Monitor the audio to ensure the best quality
• Ensure all required questions are asked/answered
• Execute any re-recording
• Keep list of necessary edits
• Host episode, if needed
• Record intro/outro

Episode editing

• Finalize music
• Provide transcript of episode
• Identify pull-quote
• Edit episode

Distribution & Metrics

• Create podcast listing
• Creation of microsite, if needed
• Monthly metrics reports

Assets needed to launch a podcast

• Podcast title & description
• Podcast artwork (3000x3000 pixels), and episode artwork, if desired
• Specific keywords
• Episode audio
• Episode title & description